Daily brief
All percentages are versus a typical video, unless the text says otherwise.
Every upload, graded
Each upload since Oct 5 gets one of two grades. Keep making this means the topic and format earned it. Shouldn't have released this means it cost us more than it earned.
Views in the first day
Views each upload had about 24 hours after it went live (logged between hours 23 and 30). The dashed line is the typical long-form first day.
Views over time, per upload
Pick uploads to compare. The x-axis is hours since the upload went live; every point is a real daily reading.
Topic mix
Share of uploads by topic
Uploads per week, by topic
How each topic is doing
"Typical" is the median long-form video (about lifetime views). Only uploads at least 4 days old are counted in the percentage.
Best and worst lanes
12-month view of every video we have published, grouped by subject. Performance is the median video in the lane versus a typical video. Lanes with fewer than 8 videos in the last 12 months are left out.
Best lanes
Worst lanes
All lanes
Title words
How titles containing each word performed over the last 12 months, versus a typical video. Only words used in at least 8 titles.
Words that help
Words that hurt
Lives vs long-form vs Shorts
Typical views by format
The bar is the median. The thin range is the middle half of uploads.
How lives start
Views each tracked live had about 5 to 6 hours in.